11/4/2022 0 Comments Slomo new york times![]() Karen Robinovitz is a media veteran who launched Digital Brand Architects (DBA) the first talent management agency for digital influencers. Thousands of slimes, brainstorms, and experiments later, they launched Sloomoo Institute, their happy place. They hit the slime trade show circuit and were taken by the open minded, inclusionary nature of the slime community. “We knew we had to bring the magic and joy of what this was to the world,” Sara says. They would sit on the floor of Sara’s apartment, playing with Sara’s daughters, every weekend. Sara and Karen started using slime as way of relieving stress. I need more slime! Where do I get the good stuff!” That was the beginning of her addiction. “I felt like I was me at 8,” Karen remembers, “I loved slime the first time around, in the 70s, and this moment brought back my old childhood joy.” Karen grabbed Mattie as she was leaving and said,“Mattie! I had my first smile in over a year. She thought she would be hanging out by herself and it turned out, it was Melissa and Mike who were left alone while Karen and Mattie slimed for hours. ![]() Mattie had ingredients to make slime with her. Karen’s friends Melissa and Mike visited her with their then ten-year-old daughter, Mattie. Life was very stressful as it sometimes is. We were both dealing with loss and in mourning. Slime came to us at a really difficult time of our lives. This is a personal story from the Co-Founders, Karen and Sara. ![]()
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